Jelaskan konsep-konsep marketing bab 1 ini:
Jelaskan konsep-konsep marketing bab 1 ini:
1. Definisi Pemasaran
2. Manajemen pemasaran
3. Jelaskan maksud kalimat berikut: Good Marketing is No Accident
4. Why is marketing important?
5. What is the scope of marketing?
6. What are some of the fundamental marketing concepts?
7. How has marketing management changed?
8. What are the tasks necessary for successful marketing management?
9. Jelaskan kalimat berikut: Selling is only the tip of the iceberg
10. Jelaskan yang dimaksud dengan produk
11. Sebutkan sepuluh bentuk produk : goods, services, experiences, events, persons, places, properties, organizations, information, and ideas
12. Jelaskan yang dimaksud dengan need, want, demand
13. Jelaskan jenis-jenis demand: negative demand, non existent, latent, declining, irregular demand, full, overfull dan unwholesome demand
14. Jelaskan Structure of Flows in a Modern Exchange Economy
15. Jelaskan A Simple Marketing System
16. Jelaskan empat Key Customer Markets
17. Jelaskan The marketplace isn’t what it used to be
18. Jelaskan orientasi perusahaan terhadap product orientation, production orientation, selling orientation, marketing orientation
19. Jelaskan Holistic Marketing Dimensions
20. Jelaskan internal marketing
21. Jelaskan social responsible marketing
22. Jelaskan Relationship marketing
23. Jelaskan bauran pemasaran
24. Jelaskan 10 keputusan produk
25. Jelaskan keputusan harga
26. Jelaskan keputusan place
27. Jelaskan keputusan promosi
28. Jelaskan Marketing-Mix Strategy
29. Jelaskan Marketing Mix and the Customer (4P dengan 4C)
30. Jelaskan Corporate Social Initiatives
31. Jelaskan Needs, wants, and demands
32. Jelaskan Target markets, positioning, segmentation
33. Jelaskan Offerings and brands
34. Jelaskan Value and satisfaction
35. Jelaskan cara-cara meningkatkan value bagi konsumen
36. Exchange and Transactions
37. Relationships and Networks
38. Jelaskan Marketing channels
39. Jelaskan Supply chain
40. Jelaskan Competition
41. Jelaskan Marketing environment
42. Jelaskan Marketing planning
43. Jelaskan Factors Influencing Marketing Strategy
44. Jelaskan 5 Types of Needs: Stated needs, Real needs, Unstated needs, Delight needs, Secret needs
45. Jelaskan delapan Marketing Management Tasks
46. Jelaskan Does Marketing Create or Satisfy Needs?
47. Jelaskan perbandingan antara selling dan marketing dalam Customer Delivered Value
48. Berikan gambaran Traditional Organization Chart dan Customer-Oriented Organization Chart
49. Berikan gambaran Evolving Views of Marketing’s Role
50. Jelaskan yang dimaksud dengan marketplace and a marketspace
51. E-commerce
52. Metamarket
53. Marketers and Prospects
54. Jelaskan four levels of competition, based on degree of product substitutability: Brand competition, industry competition, form competition, generic competition
55. Jelaskan demographic environment, economic environment, natural environment, technological environment, political-legal environment, and social-cultural environment
56. Jelaskan responsive marketing, anticipative marketing,and creative marketing.
57. Jelaskan market-driving dan market-driven firm
58. Jelaskan new customers and repeat customers
59. Jelaskan Customer retention dan customer attraction.
60. Jelaskan integrated marketing
61. External marketing dan internal marketing
62. The ultimate purpose of the marketing concept
63. societal marketing concept
64. Entrepreneurial marketing, Formulated marketing, Intrepreneurial marketing
65. channel conflict?
66. Differentiate
67. customer acquisition and customers loyal
68. marketing communications
69. market offering
70. marketing myopia
71. Customer lifetime value
72. Customer share
73. Market share
74. Integrated marketing communications
75. Every employee a marketer
76. customer satisfaction,
