Meriza Hendri Widyatama University, Bandung merizahendri@yahoo.com Coffee has been known all over the world and become the...
Meriza Hendri
Widyatama University, Bandung
Coffee has been known all over the world and become the second commodity that is marketed in the global market actively. One of famous coffee in Europe is Preanger Coffee and it comes from Pangalengan, West Java. People of Pangalengan planted Arabica coffee as well as Robusta. But, most of them planted Arabica type now days because international markets require Arabica type with certain condition. Those people are farmers and they join Koperasi Petani Kopi Warga Masyarakat Hutani (KOWAMAH). Based on previous observation, they sent samples to international coffee exhibition and a lot of international coffee business men come to Pangalengan and one of them Glory Morning company, an international coffee business from Australia. They ordered 20 ton coffee seed monthly. Other impact is Pangalengan has been appointed as main supplier of specialty coffee in West Java and KOWAMAH become coordinator to run this program. The aims of this research is to find out what is International marketing Program of KOWAMAH to market their product globally since their education background does not support them to do it. Research objects are farmers and management of KOWAMAH. This study uses descriptive method. Questionaries, interview and observation are used to collect data.
Key words: Entrepreneurship, International marketing, Coffee, Cooperative,
Full paper dipresentasikan dalam IICIES ITB tahun 2011, untuk mendapatkan full papernya dapat menghubungi merizahendri@yahoo.com
