The Influence of Marketing Mix toward Students Intention to join HIPMI Student Chapter Widyatama University

R. Susanto, Harun Heri Trismiyanto, Meriza Hendri Widyatama University , Bandung merizahendri@yahoo.com Indonesian Young Entrepr...

R. Susanto, Harun Heri Trismiyanto, Meriza Hendri

Widyatama University, Bandung

merizahendri@yahoo.com

Indonesian Young Entrepreneurs Association (HIPMI) Widyatama University student chapter had been set up around July 2010 at Widyatama University and it has been introduced through seminar and publication by printed media in Bandung. HIPMI has a committee to run this organization and one of them is marketing program through programs, joining fee, location and promotion as well as physical evidence, people and process. This research aims to analyze the influence of marketing program toward student’s intention to join HIPMI Widyatama University student chapter. Research objects are students of Widyatama University from Business and Management faculty. This study uses descriptive method. Questionare, interview and observation are used to collect data and descriptive statistical analysis is used to analyze data.  Respondents know HIPMI Widyatama University student chapter. Respondents agreed that they know of the existence and secretariat of HIPMI Widyatama University student chapter. They believe with faculty coaches. Respondents were less agree with the benefits HIPMI Widyatama University student chapter for them. In addition, they are also sufficiently belief with the management and benefits programs offered to them. They are less aware of the program HIPMI Widyatama University student chapter. So is the way to join and participate in the program HIPMI Widyatama University student chapter. The latter is of interest to join only be considered adequate

Key words: marketing mix, HIPMI 

Paper ini dipresentasikan dalam Seminar Internasional Universitas Negeri Jakarta 2010, full paper bisa    didapat dengan menghubungi Email: merizahendri@yahoo.com, Hp: 081322492555, PIN BB: 226DF7C4